Description
Our comprehensive new market analysis report on the Amino Acid health supplement category on Amazon UK reveals significant growth and emerging opportunities in this dynamic market segment. The report offers invaluable insights for supplement manufacturers, retailers, e-commerce businesses, and investors in the health and wellness sector.
Key Findings:
- Explosive Market Growth: The Amino Acid supplement category on Amazon UK experienced a remarkable 66% increase in unit sales and a 62% increase in revenue from July 2023 to July 2024.
- Creatine Dominance: Creatine emerged as the market leader, accounting for 54.9% of unit sales and 53.4% of revenue in the category.
- Emerging Sub-categories: Beta-Alanine showed exceptional growth, with a 259% increase in unit sales and a 250% increase in revenue year-over-year.
- Market Concentration: The top 10 brands account for 83% of sales among the top 100 ASINs, indicating a highly competitive landscape dominated by established players.
- Customer Engagement: The overall search-to-buy ratio (conversion rate) for the category is 9.34‰, with significant variations across sub-categories.
- Pricing Trends: The average price among top-selling products is £19.74, with notable differences between sub-categories.
The report provides an in-depth analysis of 14 amino acid sub-categories, including BCAAs, L-Glutamine, and L-Arginine, offering a comprehensive view of market dynamics, competitive landscapes, and growth opportunities.
The full report includes:
• Detailed market overview and growth trends
• Competitive landscape analysis of the top 100 ASINs
• Customer engagement and satisfaction metrics
• Pricing analysis and new product performance data
• In-depth analysis of each sub-category, including our proprietary MACE Scores for market attractiveness
• Recommendations for both existing players and potential new entrants
Table of Contents:
Introduction 3
Methodology 3
MACE Score 4
1. Executive Summary 5
2. Market Overview and Growth Trends 5
2.1 Overall Market Performance 5
2.2 Top Performing Sub-categories 5
2.3 Fastest Growing Sub-categories (YoY Growth) 5
3. Competitive Landscape Analysis of the Top 100 ASINs 6
3.1 Market Concentration 6
3.2 Fulfilment Methods 6
3.3 Product Offerings 6
4. Customer Engagement and Satisfaction 7
4.1 Search-to-buy Ratio ‰ (Conversion Rate) 7
4.2 Customer Reviews 7
4.3 Return Rate 7
5. Pricing Analysis 7
6. New Product Performance 8
7. Sub-category Deep Dive 9
MACE Scores 9
Key observations 9
7.1 Creatine (Market Leader) 13
7.2 Beta-Alanine (Fastest Growing) 15
7.3 BCAAs 16
7.4 L-Glutamine 17
7.5 L-Lysine 18
7.6 Acetyl-L-Carnitine 19
7.7 N-Acetyl-Cysteine 20
7.8 Taurine 21
7.9 L-Arginine 22
7.10 Carnitine 23
7.11 L-Citrulline 24
7.12 L-Leucine 25
7.13 L-Ornithine 26
7.14 Amino Acids – Uncategorised 27
8. Overall Opportunities and Challenges 28
9. Conclusions and Recommendations 28
Appendices 29
Market Shares by Sub-category July 2024 29
Unit Sales & Revenue by Sub-category July 2023 to July 2024 30
YoY % Growth Rates for Unit Sales & Revenue July 2023 to July 2024 35
Top 100 ASINs Competitive Intensity KPIs July 2024 36
Glossary of Terms 36
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