Our Sirius Snapshot has uncovered significant seasonal patterns in unit sales of Vitamins on Amazon UK. The study examines sales data from July 2023 to July 2024.
The report suggests several strategic implications for industry players:
• Seasonal inventory adjustments, especially for high and moderate seasonality vitamins
• Aligned marketing campaigns with seasonal peaks
• Opportunities for seasonal vitamin blends and complementary product development
• Consumer education initiatives to boost year-round sales of low-seasonality vitamins
• Innovative bundling strategies combining high and low-seasonality products
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