Description
Our comprehensive new market analysis report on the Antioxidants health supplement category on Amazon UK reveals moderate growth and emerging opportunities in this dynamic market segment. The report offers invaluable insights for supplement manufacturers, retailers, e-commerce businesses, and investors in the health and wellness sector.
Key Findings:
- Steady Market Growth: The Antioxidant supplement category on Amazon UK experienced a 6% increase in unit sales and a 31% increase in revenue from July 2023 to July 2024.
- Market Leaders: Coenzyme Q10 and Lutein emerged as the dominant sub-categories, together accounting for over 50% of both unit sales and revenue.
- Emerging Opportunities: Niche sub-categories like Astaxanthin and Lycopene showed exceptional growth, with year-over-year increases of 38% and 35% in unit sales, respectively.
- Market Concentration: The top 10 brands account for 87% of sales among the top 100 ASINs, indicating a highly competitive landscape dominated by established players.
- Customer Engagement: The overall search-to-buy ratio (conversion rate) for the category is 9.93‰, with significant variations across sub-categories.
- Pricing Trends: The average price among top-selling products is £27.10, with notable differences between sub-categories.
The report provides an in-depth analysis of 15 antioxidant sub-categories, including Coenzyme Q10, Lutein, Resveratrol, and emerging niches, offering a comprehensive view of market dynamics, competitive landscapes, and growth opportunities.
The full report includes:
• Detailed market overview and growth trends
• Competitive landscape analysis of the top 100 ASINs
• Customer engagement and satisfaction metrics
• Pricing analysis and new product performance data
• In-depth analysis of each sub-category, including our proprietary MACE Scores for market attractiveness
• Recommendations for both existing players and potential new entrants
Table of Contents:
Introduction 3
Methodology 3
MACE Score 4
1. Executive Summary 5
2. Market Overview and Growth Trends 5
2.1 Overall Market Performance 5
2.2 Top Performing Sub-categories 5
2.3 Fastest Growing Sub-categories (YoY Growth) 5
3. Competitive Landscape Analysis of the Top 100 ASINs 6
3.1 Market Concentration 6
3.2 Fulfilment Methods 6
3.3 Product Offerings 6
4. Customer Engagement and Satisfaction 7
4.1 Search-to-buy Ratio ‰ (Conversion Rate) 7
4.2 Customer Reviews 7
4.3 Return Rate 7
5. Pricing Analysis 7
6. New Product Performance 8
7. Sub-category Deep Dive 9
MACE Scores 9
Key observations 10
7.1 Coenzyme Q10 (Market Leader) 14
7.2 Lutein (Second Largest Sub-category) 16
7.3 Resveratrol 17
7.4 Polyphenol 18
7.5 Colloidal Supplements 19
7.6 Alpha Lipoic Acid 20
7.7 Astaxanthin 21
7.8 Isoflavones 22
7.9 Quercetin 23
7.10 Antioxidants – Uncategorised 24
7.11 Lycopene 25
7.12 Beta Carotenes 26
7.13 Combinations 27
7.14 Pycnogenol 28
7.15 DMAE 29
8. Overall Opportunities and Challenges 30
9. Conclusions and Recommendations 30
Appendices 31
Market Shares by Sub-category July 2024 31
Unit Sales & Revenue by Sub-category July 2023 to July 2024 32
YoY % Growth Rates for Unit Sales & Revenue July 2023 to July 2024 37
Top 100 ASINs Competitive Intensity KPIs July 2024 38
Glossary of Terms 38
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