Minerals on Amazon UK July 2023 to July 2024: A Multi-Factor Analysis of the Competitive Landscape & Growth Potential

Our comprehensive new market analysis report on the Minerals health supplement category on Amazon UK reveals significant growth and emerging opportunities in this dynamic market segment. The report offers invaluable insights for supplement manufacturers, retailers, e-commerce businesses, and investors in the health and wellness sector.

The full report includes:
• Detailed market overview and growth trends
• Competitive landscape analysis of the top 100 ASINs
• Customer engagement and satisfaction metrics
• Pricing analysis and new product performance data
• In-depth analysis of each sub-category, including our proprietary MACE Scores for market attractiveness
• Recommendations for both existing players and potential new entrants

Highlighted insights from the report include:

• Magnesium’s exceptional growth (71% increase in unit sales)
• Iron’s strong performance (31% increase in unit sales)
• Opportunities in emerging sub-categories like Sodium and Zinc

Table of Contents:

Introduction 3
Methodology 3
MACE Score 4
1. Executive Summary 5
2. Market Overview and Growth Trends 5
2.1 Overall Market Performance 5
2.2 Top Performing Sub-categories (by market share) 5
2.3 Fastest Growing Sub-categories (YoY Growth) 5
3. Competitive Landscape Analysis of the Top 100 ASINs 6
3.1 Market Concentration 6
3.2 Fulfilment Methods 6
3.3 Product Offerings 7
4. Customer Engagement and Satisfaction 8
4.1 Search-to-buy Ratio ‰ (Conversion Rate) 8
4.2 Customer Reviews 8
4.3 Return Rate 8
5. Pricing Analysis 8
6. New Product Performance 8
7. Sub-category Deep Dive 9
MACE Scores 9
Key observations 11
7.1 Magnesium (Market Leader) 16
7.2 Iron (Second Largest Sub-category) 18
7.3 Zinc 19
7.4 Calcium 20
7.5 Potassium 21
7.6 Iodine 22
7.7 Selenium 23
7.8 Chromium 24
7.9 Copper 25
7.10 Sodium 26
7.11 Boron 28
7.12 Multiminerals 29
7.13 Manganese 30
7.14 Trace Minerals 31
7.15 Silicon 32
7.16 Minerals – Uncategorised 33
8. Overall Opportunities and Challenges 35
1. Strong growth in major sub-categories (Magnesium, Iron) 35
2. Room for A+ Content adoption in many sub-categories 35
3. Potential for premium positioning and innovative formulations 35
1. High market concentration among top brands and sellers in most sub-categories 35
2. Declining sales in several smaller sub-categories 35
3. Low conversion rates in some sub-categories 35
9. Conclusions and Recommendations 35
Appendices 36
Market Shares by Sub-category July 2024 36
Unit Sales & Revenue by Sub-category July 2023 to July 2024 37
YoY % Growth Rates for Unit Sales & Revenue July 2023 to July 2024 42
Top 100 ASINs Competitive Intensity KPIs July 2024 43
Glossary of Terms 43